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THE OPPOSITE

PROJECT TITLE

PROJECT TITLE

PROJECT TITLE

CREATE ME

CLIENT NAME

CLIENT NAME

CLIENT NAME

WITH–PSYOP

WITH–REP

WITH–REP

WITH–REP

O6.2022

OO.2021

OO.2021

OO.2021

When Create Me invited us to collaborate in their fashion industry revolution, we couldn’t be happier to bring our vision to the mix. To launch their innovative solutions, bringing creators closer to their audiences in a revolutionary way, we directed this fun piece that takes us all the way from “business as usual” to a hopeful vision for a future with less waste and better results.

Let’s take a trip through the CreateMe revolution!

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

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We start the film by showcasing how the apparel industry has been stuck in the past for way too long, which in turn compromised creators' visions, productivities, and eventual margins. Blue tones convey a sense of unhappiness. There’s gotta be a better way, right?

Hell yeah! This is where Create Me comes into our story to change the game.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

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HD Format Guides
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This is where we introduce Tess, who already brings the vibe of the piece up with her modern looks and more colorful world.

Through a visually engaging graphical approach, we also highlight how Create Me incentivizes collaboration between creators and customers. Hands appear to input their ideas and tastes, representing people around the world interacting with her creations early in the process.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

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Now we’ve broken through the old ways and have reached a bright new future, one that uses technology to its best — creating connections, accessing important market insights, and taking advantage of all new media and approaches to bring our product to the next level. All thanks to Create Me

From the metaverse and NFTs to local production and waste reduction, the film invites everybody to join this revolution of the industry. Our color scripting also reaches its climax, bringing a colder atmosphere into color and warmth. 

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

HD Format Guides
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Reaching our end, we want to convey a sense of feeling together, showing how important it makes an actual change altogether, no matter your work, skin, or sexual preference; we are all on this spinning rock, trying to make the future brighter one.  

I hope you enjoy it and spark new ideas to make the following new jump in technology. 

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

Making it fun is what we’re all about. That’s why it was such a pleasure to develop this project in partnership with Wieden+Kennedy Amsterdam for Duolingo — a platform that helps people across the globe learn new languages in a fun way.

With Creative Direction by Gabriel Fermanelli and Production by Final Frontier, the film was conceptualized and crafted to work universally, with its initial release being executed in three different languages.

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Studio Le Cube
Company Psyop
Client Create Me
Directors Santiago Oddis & Guillermo Comin
Executive Producer Fernanda Soma
Line Producer Sofia Arissian
Animation Director Guillermo Comin
Art Director Santiago Oddis
Illustrators Emilia Calvo, Lucas Andreu, Studio Fago, Ochopante, Gianluca Patti, Santiago Oddis

Motion Cristian Morales
2D Animation Guadalupe Vyleta, Cintia Czeczewick, Ivan Stur, Gonzalo Rimoldi, Sergi Sanchez Navarro, Kyrylo Novikov, Yas Hanna, Agostina Salvemini, Virginia Fillol, Facundo García, Juan Natch, Laura Demery, Carlos Carranza, Emanuel Knight, Julieta Soloaga
3D Lui Nogueira, Fernando Lamattina, Guillherme Vasconcello, Juan Martín Miyagi 
Tie Down & Clean Supervisor Laura Desmery
Tie Down, Clean Up & Color Agostina Salvemini, Virginia Fillol, Facundo García, Juan Natch, Laura Demery, Carlos Carranza, Leandro Vargas, Julieta Soloaga, Sofia Ruocco, Sofia Fernández Vallejo, Juan Pablo Barbieri, Clara Riavec, Augusto Cortegoso, Sofia Diaz, Micaela Carrizo, Andres Moncalvo, Cynthia Perez Daubert, Emilia Ferreyra, Octavio Cid, Julieta Culaciati, Billy Penna

Composition & Montage Adrian Mirandeborde & Fernando La Mattina.
Music & SFX  Facundo Capese

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